At Barròco, we believe traditional skills and crafts are ultimately about connection. The connection between the craftsman and the consumer, past and present, global and local. Most importantly, we believe in celebrating individuality – through creation, storytelling and self-expression.
Born in 2018 out of a desire to support Italy’s talented artisans and small business owners, amid the increasingly challenging market environment, we’re a digital native brand that helps small Italian workshop to survive and evolve.
Driven by virtuosity, powered by innovation – we’re a creative universe of men and women passionate about elegance, quality and the timeless Italian style.
Our vision is to become the destination for an extraordinary shopping experience, adding our voice to a menswear movement that we hope will inspire positive change.