Born in 2018 out of a desire to support small artisan production workshops in an increasingly challenging market environment. We are a men’s sartorial clothing brand with Italian DNA that selects small, local artisans to create products designed and conceived for lovers of quality and attention to detail. Our business model focuses on ‘on-demand’ production, which allows us to avoid waste, zero over-production and create customisable garments ‘tailored’ to the needs of the contemporary tastemaker.
Our goal is to provide a personal shopping experience, inspire tastemakers and be a spokesperson for a positive movement towards sustainability in the fashion industry.
Craftsmanship lies at the heart of luxury. More and more of us are concerned about the environmental and social impact of the fashion industry, demanding greater integrity, social responsibility and transparency. We’re looking to invest in quality pieces that will last beyond seasons – those rare gems we’ll cherish as much in a decade’s time as we do now. Attention must be paid. At Barròco, we showcase a hand-selected range of items intimately connected to the place, provenance and people behind them, demonstrating an investment in the local economy and environment. Our commitment to sustainability and forging long-lasting connections shines through every one of our partnerships. More importantly, the very notion of what fashion is, should or could be is a question that demands new, imaginative answers. Our mission is not only to preserve the traditional craftsmanship but also to create innovative solutions aiming to support the next generation of tastemakers to make sustainable choice while look well-dressed in every occasion.