Born and raised in the Principauté de Monaco, Alessandra Franceschini (founder & designer) acquired a sophisticated taste for fashion. She moved to Barcelona where she Graduated in Advertising and PR and then moved to New York to finish college. During her free time, she used to take some design classes at FIT and started designing bags with no intentions. Her first sketches were full of colors, very representative of her both Italian and Mexican nationalities.
During the second year living in N.Y. she worked as a Personal Shopper and by the end of the year, she retook those first designs and mixed them with a minimalistic vibe she founded in New York . She then started her dream, in the city that makes everything possible.
After that experience and clear ideas, she went back to Europe, in a little town of Tuscany . She settled in her dad's hometown and launched FRANCESCHINI®, in the heart of the best Italian manufacturing and leather production process. Nowadays she’s living in Milan and planning the future of the brand.